Activities

Our book titled 'Entrepreneurship', prepared in collaboration with OSTİM Technical University and ESDER within the scope of the e-commerce project, has been published. The book covers many topics such as marketing, law, logistics, financing of e-commerce under headings and in the context of entrepreneurship.​

​

In this study, the personnel and OTU academicians worked together. They made 3 versions of the book. The first is the Turkish version that the publishing house was given permission to print, the second is the project special edition for which I received permission from the authors as ESDER for the project special edition, and the third is the Turkish and English version that is a summary of the book. Forewords from the administrators of the institutions that contributed to the book and a short introduction about the project and the book were added. Logos were placed in the book according to the visibility rules and the mandatory phrase was added. The names and duties of the authors and book personnel were written in the book. The 1st and 2nd versions are 201 pages in total, and the 3rd version is 50 pages. The cover design of the book belongs to faculty member Dr. Doğuş YÜKSEL. The following are the subject headings in the book. Basic Concepts in Entrepreneurship, Customer Relationship Management, 7P in Marketing, Idea Creation, Idea Creation and Development, Feasibility Study, Preparing a Business Model and Business Plan, Business Plan Concept, E-Commerce Models, Business to Business, Business to Consumer, Consumer to Consumer, Consumer to Business, Business to Government, Government to Business, Government to Citizen, Business Plan, Legal Ground in E-Commerce and Digital Marketing, Fundamentals of E-Commerce, E-Commerce Concept, E-commerce Data in the World, Digital Marketing, Differences Between Digital Marketing and Traditional Marketing, Competition and Market Analysis, Competition Analysis, Market Analysis, Digital Competition and Market Analysis Tools, Use of Social Media in Entrepreneurship, Financial Technology. The full name of the book is ‘Entrepreneurship in the Scope of E-Commerce, Social Media and Digital Marketing’.